Instilled with the
northern attitude

The future is always
full of uncertainties

That is why it belongs
to the pioneers of today

For all of us,
who see possibilities
beyond the unknown

For all of us,
who are not afraid
to go the extra mile

Finnish heritage

We are a group of companies operating in several industries whose mission is to take society and the economy towards a better future. Though we operate internationally, our roots are dug deep in the Finnish soil.

The future is always full of uncertainties, but we see one full of possibilities: new and more effective ways of working, developing society and doing business.

By creating tailored and innovative solutions to impending challenges, we help our clients face the future with their full potential.

Together, the independent members of our community form a close-knit family united by the same set of values.

ESTABLISHED:
1999 in Finland
TURNOVER (2015):
250 MEUR (pro forma)
CEO:
Markus Oksa

Facts and figures

Our community was originally established in Finland in 1999. Today, we operate in Finland, Sweden, Norway, Denmark, Estonia, Russia, Poland, Spain and Belgium. Our turnover in 2015 was 250 MEUR and we employ over 5 000 persons.

  • Established in 1999
  • Origins in Finland
  • Operations in 9 countries
  • 75% management ownership
  • Turnover 250 MEUR in 2015 (pro forma)

Values

Barona Group is an attitude, a way of doing things. Bravery, persistence and hard work are all typical elements of the Northern mindset – a mindset shared by all of our community members. Driven by our set of values, we fearlessly seek out and face challenges, solve them efficiently and create growth around us.

RESPONSIBILITY. We create enduring solutions that stand the test of time. We hold ourselves responsible to society, our customers and our employees.

CREATIVITY. We unite communities and individuals and create unique circumstances where we are able to innovate and learn new things together. We approach problem solving in an original and unprecedented way, because the traditional methods can only take us so far.

BRAVERY. We take on even the most difficult of challenges. We persist and see things through, even though it does not always make us popular in everyone’s eyes.

Responsibility

1, 2, 3

500
AMOUNT OF PERSONS IN OUR
RE-EDUCATION PROGRAMS

1000
PERSONS AT RISK OF UNEMPLOYMENT
COACHED TO FIND NEW CAREER PATHS EACH YEAR

WE EMPLOY OVER
15 000
PERSONS ANNUALLY

Responsibility

1, 2, 3

OUT OF THE OVER 50 000 INDIVIDUALS ACCOMMODATED ANNUALLY, MORE THAN
3000
ARE ASYLUM SEEKERS

… AND MORE THAN
400
HOMELESS INDIVIDUALS FIND
A HOME THROUGH US EVERY YEAR

Responsibility

1, 2, 3

450
AMOUNT OF PARTICIPANTS IN OUR OCCUPATIONAL
REHABILITATION COACHING PROGRAMS

34 MEUR
PRODUCTIVITY INCREASE IN PUBLIC HEALTH CARE DEVELOPMENT PROJECTS

Leadership

ceo-markus-oksa

CEO, Markus Oksa
The CEO of the Barona Group community is one of the two original founders. In 1999, Markus Oksa decided to put all his efforts into solving the gap between employers and employees that he had become aware of during a summer, when he was working at a construction site. We are still committed to solving this – and several other – issues, looking decidedly into the future.

Board of Directors
Haapanen Mikko (Chairman)
Kristiina Hautakangas
Tomi Yli-Kyyny
Pekka Hietaniemi
Jussi Itävuori

Barona Group
Deputy CEO: Markus Peltokorpi
Finance: Pasi Vilhunen
HR: Marita Paajaste
Sales: Jari Pitkälä
Marketing: Anna Jalonen
Communications & PA: Ulla Rask
Legal: Lauri Huhtanen
IT: Mikael Nuotio

Barona

SOLUTIONS FOR WORKING LIFE. We are an international company with Finnish heritage. Our mission is eliminating employment barriers. We bridge the gap between employers and employees, making work effortless for both.

We provide our clients with scalable and sustainable personnel solutions. We offer options and opportunities to our employees at all stages of their working careers.

Our service range covers everything personnel-related, from single recruitment to complex outsourcing solutions. Our broad and in-depth HR know-how gives us insight in creating the right personnel solution to meet your business’s current and future needs in a flexible way.

Our core business principles are: focus on customer needs, solution-orientedness and the best digital solutions within the industry.

We employ over 15 000 individuals each year.

ESTABLISHED:
1999 in Finland
TURNOVER (2015):
170 MEUR (pro forma)
OPERATIONS IN:
Finland, Norway, Sweden, Poland, Spain, Estonia and Russia.

Saranen

We help businesses and individuals grow. We offer efficient personnel resourcing solutions in growth, transformation and downsizing situations. Our core services are recruitment training programs, where we train and recruit employees to business in need of the latest talent, and outplacement services, where we coach and support employees in finding new career paths in downsizing situations.

We operate in cooperation with instances of the Finnish government, businesses and different training organizations.

We offer training programs within the ICT, finance, customer care and digital marketing industries. Our partners include Google, Microsoft, SAP Finland, several professional foundations and the local labor representatives of the government.

Our team consists of 30 recruitment and knowledge development experts.

ESTABLISHED:
1991 in Finland
TURNOVER (2014):
5,7 MEUR
CEO:
Janne Lindfors
OPERATIONS IN:
Finland

Momentous

BETTER MANAGEMENT, A BETTER FINLAND. We are a company specializing in executive search & selection and leadership evaluation. In less than five years, our distinguishable approach from the competition has brought us to be one of Finland’s five largest executive search companies.

Our experience, network, progressive methods and sincere interest towards developing leadership are the foundation and platform of our service delivery. We aim at developing Finnish leadership; we see this as our responsibility to society, as thus we are creating the necessary elements in building future growth and success.

Momentous Brussels is focused on EU institutions and recruitment of interest promotion specialists. We are a partner of Friisberg & Partners International, which enables international service delivery capability.

Talentous is a streamlined version of the Momentous offering. Talentous is focused on management and specialist level recruitment, where speedy service delivery and cost-efficiency are emphasized.

Our team consists of 19 dedicated leadership and management professionals.

ESTABLISHED:
2011 in Finland
TURNOVER (2015):
2,3 MEUR
CEO:
Mia Aspegrén
OPERATIONS IN:
We are a partner of Friisberg & Partners International, which has 38 offices in 21 countries.

TECHNOLOGIES & START-UPS

We offer digital solutions to working life. Our mission is to create solutions that enable new and more efficient ways of working. We believe that in developing these solutions, we simultaneously develop and reform the way we work and how we bring resource and resource needs together.

In the future, we will see the recruitment process undergo a complete transformation, new and atypical ways of employment, a shift in the skillset in many industries and smarter and diverse ways of utilizing crowdsourcing.

Our services develop from one week to the next. Currently our offering includes more than ten applications that increase productivity and workflow. Examples: a real-time monitoring tool for shop-in-shop sales, a modern recruitment system, a time tracking and analysis application, a real-time personnel risk monitoring tool, a simple and effective ERP tool based on RFID technology and many more.

Our team consists of 30 passionate professionals.

ESTABLISHED:
2015 in Finland
CEO:
Tuomas Mikkonen
OPERATIONS IN:
Finland

Forenom

FEELS LIKE HOME. With us, you have your home with you, wherever you go. We take care of providing home-like accommodation services so that your employees can work and travel in an effortless and convenient way. We provide accommodation solutions to all kinds of life and work situations as well as comfortable short and long-term living arrangements for individuals exploring new cities or countries.

For our business clients, we offer full-service solutions tailored to meet all needs. In addition to accommodation, we offer relocation services to smooth the transition of an employee into a new country and culture.

We offer a cost-efficient and comfortable alternative to hotel accommodation and traditional fixed renting, simultaneously creating flexible and unique service experiences for both businesses as well as our guests. Our broad accommodation selection includes alternatives from budget accommodation all the way to our luxurious sweet life destinations.

Over 2 000 furnished apartments. Over 50 000 customers every year. Over 6 000 business accounts.

ESTABLISHED:
1999 in Finland
TURNOVER:
40 MEUR
CEO:
Johannes Kangas
OPERATIONS IN:
Finland, Sweden, Norway, Denmark, Estonia and Russia.

Luona

A GOOD LIFE – AT HOME. We are a Finnish company whose mission is to offer solutions to society that combine the elements of accommodation and at-home care. This combination of services is essential to meet the needs of senior citizens and individuals who have lost their homes, such as asylum seekers and the homeless.

We build sustainable solutions by offering our customers the necessary tools to pave the way to independent living. We create a support network of professionals whose job is to support our customers in the process of understanding and solving the underlying issues behind their unique situation.

We operate in close cooperation with private households, the public sector, businesses and various foundations. Our role is to act as an open interface through which we can invite different actors into the process of solving these matters.

Our guiding principles are improving control and quality of life, defending human dignity and making everyday life easier.

We accommodate over 3 000 asylum seekers.

ESTABLISHED:
2015 in Finland
TURNOVER (2015):
16 MEUR
CEO:
Milja Saksi
OPERATIONS IN:
Finland

Fisso

INVEST, DEVELOP, MANAGE AND SELL. We own and develop real estate to the business needs of the members of the Barona Group community. Barona Group is a growth organization, and in many ventures, real estate is a real thing. Fisso was established to ensure that these growth ventures should only be limited by our creativity and braveness – not the lack of necessary realty.

Over the years, we have accumulated a considerable amount of know-how within the real estate industry through the Forenom accommodation business. Fisso is our latest venture, where we are solely focused on real estate investment and development.

The seed behind the idea of Fisso was sown simultaneously with the first Forenom-rented apartment in 1999 – an apartment rented out to some of the first Barona employees who relocated from the North to Southern Finland for work.

We are interested in all good realty opportunities and ideas. We invest in, develop, manage and sell real estate.

We currently own and manage three realties within the main Helsinki area.

ESTABLISHED:
2015 in Finland
TURNOVER (2016):
Est.
OPERATIONS IN:
Finland

Ventures

We are an active capital investor. Our community offers an ideal environment for developing new business. We offer our community’s support, resources and know-how to the use of the startups nurtured by our group of companies.

FINITEC. Finitec is Finland’s largest IT Contract Recruitment Agency, specialized in connecting the very best IT professionals and companies. We represent tip of the spear IT talent and help transform their expertise and knowledge into real business results and value for our Clients. Whether you need top professionals to join your team on a permanent basis or to help on a shorter term contract basis, we deliver. Website: www.finitec.fi.

WUNDERDOG. Wunderdog is an agile software development company developing demanding and highly scalable applications for demanding customers. We support our customers to enlighten their digital vision and take care of the production using modern and agile methodologies & tools. Wunderdog was established in Finland in 2014. Website: www.wunderdog.fi.

Barona Group

Laura Forssell | Assistant | +358 50 464 6545
Markus Oksa | Chief Executive Officer
Markus Peltokorpi | Deputy CEO
Pasi Vilhunen | Finance
Jari Pitkälä | Sales
Marita Paajaste | HR
Anna Jalonen | Marketing
Ulla Rask | Communications & Public Affairs
Lauri Huhtanen | Legal
Mikael Nuotio | IT

firstname.lastname(at)barona.fi

Barona

Customer Service | +358 20 198 3460 | info at barona dot fi

firstname.lastname(at)barona.fi

Forenom

Customer Service | +358 20 198 3420 | asiakaspalvelu at forenom dot fi

Johannes Kangas | CEO | +358 40 572 1421
Jussi Saarinen | COO | +358 44 210 6864

firstname.lastname(at)forenom.fi

Luona

Customer Service | +358 20 198 3444 | asiakaspalvelu at luona dot fi

Milja Saksi | CEO | +358 40 568 8111

firstname.lastname(at)luona.fi

Momentous

Customer Service | +358 10 850 6900

Mia Aspegrén | Managing Partner | +358 40 531 2684
Pasi Natri | Senior Partner | +358 40 511 7796

firstname.lastname(at)momentous.fi

TECHNOLOGIES & START-UPS

Tuomas Mikkonen | CEO | +358 40 830 6029

Jarkko Niemikorpi | Sales & Marketing | +358 40 544 6035

firstname.lastname(at)barona.fi

Saranen

Janne Lindfors | CEO | +358 50 530 3333

firstname.lastname(at)saranen.fi

Media

PNG
Barona Group Logo

VECTOR
Barona Group Logo

PDF
Graphic Datasheet