Instilled with the
northern attitude

The future is always
full of uncertainties

That is why it belongs
to the pioneers of today

For all of us,
who see possibilities
beyond the unknown

For all of us,
who are not afraid
to go the extra mile

Finnish heritage

We are a group of companies operating in several industries whose mission is to take society and the economy towards a better future. Though we operate internationally, our roots are dug deep in the Finnish soil.

The future is always full of uncertainties, but we see one full of possibilities: new and more effective ways of working, developing society and doing business.

By creating tailored and innovative solutions to impending challenges, we help our clients face the future with their full potential.

Together, the independent members of our community form a close-knit family united by the same set of values.

ESTABLISHED:
1999 in Finland
TURNOVER (2016):
Estimated 270 MEUR
CEO:
Markus Oksa

Facts and figures

Our community was originally established in Finland in 1999. Today, we operate in Finland, Sweden, Norway, Denmark, Estonia, Russia, Poland, Spain and Belgium. Our turnover in 2015 was 250 MEUR and we employ over 5 000 persons.

  • Established in 1999
  • Origins in Finland
  • Operations in 9 countries
  • 75% management ownership
  • Estimated turnover 2016 of 270 MEUR

Values

Barona Group is an attitude, a way of doing things. Bravery, persistence and hard work are all typical elements of the Northern mindset – a mindset shared by all of our community members. Driven by our set of values, we fearlessly seek out and face challenges, solve them efficiently and create growth around us.

RESPONSIBILITY. We create enduring solutions that stand the test of time. We hold ourselves responsible to society, our customers and our employees.

CREATIVITY. We unite communities and individuals and create unique circumstances where we are able to innovate and learn new things together. We approach problem solving in an original and unprecedented way, because the traditional methods can only take us so far.

BRAVERY. We take on even the most difficult of challenges. We persist and see things through, even though it does not always make us popular in everyone’s eyes.

Responsibility

1, 2, 3

500
AMOUNT OF PERSONS IN OUR
RE-EDUCATION PROGRAMS

1000
PERSONS AT RISK OF UNEMPLOYMENT
COACHED TO FIND NEW CAREER PATHS EACH YEAR

WE EMPLOY OVER
15 000
PERSONS ANNUALLY

Responsibility

1, 2, 3

OUT OF THE OVER 50 000 INDIVIDUALS ACCOMMODATED ANNUALLY, MORE THAN
3000
ARE ASYLUM SEEKERS

… AND MORE THAN
400
HOMELESS INDIVIDUALS FIND
A HOME THROUGH US EVERY YEAR

Responsibility

1, 2, 3

450
AMOUNT OF PARTICIPANTS IN OUR OCCUPATIONAL
REHABILITATION COACHING PROGRAMS

34 MEUR
PRODUCTIVITY INCREASE IN PUBLIC HEALTH CARE DEVELOPMENT PROJECTS

Leadership

ceo-markus-oksa

CEO, Markus Oksa
The CEO of the Barona Group community is one of the two original founders. In 1999, Markus Oksa decided to put all his efforts into solving the gap between employers and employees that he had become aware of during a summer, when he was working at a construction site. We are still committed to solving this – and several other – issues, looking decidedly into the future.

Board of Directors
Haapanen Mikko (Chairman)
Kristiina Hautakangas
Tomi Yli-Kyyny
Pekka Hietaniemi
Jussi Itävuori

Barona Group
Deputy CEO: Markus Peltokorpi
Finance: Pasi Vilhunen
HR: Marita Paajaste
Sales: Jari Pitkälä
Marketing & communications: Anna Jalonen
Legal: Lauri Huhtanen
IT: Mikael Nuotio
M&A: Heikki Raulo

Luona

Luona is a fast-growing Finnish company operating in the fields of social and health care services.

Established in 2014, Luona is a social and health care service provider, offering home care services and residential solutions. We operate as a partner of the private, public and the third sector in Finland. We offer health counselling and service assessment reaching over 1.5 million people and provide services at home or communal accommodation for 2.300 customers daily.

At Luona we firmly believe that by helping people to help themselves our work benefits the society as a whole. Our mission is to help people to participate actively in society, improve both the quality and self-management of life and thus enable people to live as independently as possible. We think that by investing in well-being and safety, the society’s resources are wisely used in the long run.

Luona employs 330 people within social and health care, service coordination, security, catering and Finnish language tuition in the capital region, Tampere, Oulu and Rovaniemi. Luona is a subsidiary of Barona Group.

ESTABLISHED:
2015 in Finland
TURNOVER (2015):
16 MEUR
CEO:
Milja Saksi
OPERATIONS IN:
Finland

Opteam

Opteam is a recruitment professional that strives to reform the world of work in a responsible way through meeting the needs of a changing world.

We offer our clients a variety of services related to recruitment and resourcing, personnel development, outplacement, as well as occupational health services. Our business priorities include acquiring skilled employees, maintaining vocational skill levels, and implementing solutions that improve wellbeing at work. Our solutions are based on innovative and unbiased attitude on solving problems, expertise in the HR sector and a solid appreciation of the job market in various industries.

We are a strategic and operative partner for HR management in all stages of a company. We are a nationwide chain that operates locally, with a firm foothold in Finland, Poland, Slovakia and the Philippines.

Our team consists of over 200 dedicated HR professionals.

ESTABLISHED:
1999 in Finland
ESTIMATED TURNOVER (2016):
50 MEUR
CEO:
Minna Vanhala-Harmanen
OPERATIONS IN:
Finland, Slovakia, Poland and the Philippines

Barona

SOLUTIONS FOR WORKING LIFE. We are an international company with Finnish heritage. Our mission is eliminating employment barriers. We bridge the gap between employers and employees, making work effortless for both.

We provide our clients with scalable and sustainable personnel solutions. We offer options and opportunities to our employees at all stages of their working careers.

Our service range covers everything personnel-related, from single recruitment to complex outsourcing solutions. Our broad and in-depth HR know-how gives us insight in creating the right personnel solution to meet your business’s current and future needs in a flexible way.

Our core business principles are: focus on customer needs, solution-orientedness and the best digital solutions within the industry.

We employ over 15 000 individuals each year.

ESTABLISHED:
1999 in Finland
OPERATIONS IN:
Finland, Norway, Sweden, Poland, Spain, Estonia and Russia.

Ventures

We are an active capital investor. Our community offers an ideal environment for developing new business. We offer our community’s support, resources and know-how to the use of the startups nurtured by our group of companies.

FORENOM. Established in 2000, Forenom is a brave pioneer within the accommodation industry.It governs over 3 500 furnished apartments as well as several aparthotels and hostels across the Nordics. Forenom is the market leader within its industry within the Nordics, accommodating over 50 000 individuals every year. The company employs approximately 260 persons, and is expecting an estimated turnover of 60 MEUR for 2016. In addition to its prominent presence in Finland, Forenom operates in Stockholm, Oslo and Copenhagen. The platform-based accommodation solution Friday Flats is a part of Forenom.

FINITEC is Finland’s largest IT Contract Recruitment Agency, specialized in connecting the very best IT professionals and companies. We represent tip of the spear IT talent and help transform their expertise and knowledge into real business results and value for our Clients. Whether you need top professionals to join your team on a permanent basis or to help on a shorter term contract basis, we deliver. Website: www.finitec.fi.

WUNDERDOG is an agile software development company developing demanding and highly scalable applications for demanding customers. We support our customers to enlighten their digital vision and take care of the production using modern and agile methodologies & tools. Wunderdog was established in Finland in 2014. Website: www.wunderdog.fi.

Saranen

ENABLING GROWTH. Saranen Consulting helps companies grow and experts find new positions. We typically work in growing fields that have a shortage of skilled employees.

We provide efficient personnel solutions for companies at all stages of a business’s life cycle. Our services are recruitment training programs, outplacement and re-employment services.

We work in close cooperation with the Finnish Labour Administration, businesses and different training organizations. Among others, our partners include Google, Microsoft, SAP Finland, Salesforce and local The Centres for Economic Development, Transport and the Environment (ELY Centres) and employment agencies.

Our team consists of more than 50 recruitment and training specialists who help individuals and companies with their professional development.

Our team consists of 30 recruitment and knowledge development experts.

ESTABLISHED:
1991 in Finland
EST. TURNOVER (2016):
9,0 MEUR
CEO:
Janne Lindfors
OPERATIONS IN:
National network in Finland

Cresco

Cresco specializes in psychology services such as aptitude testing and organizational development services. Our offering includes employee assessments, as well as development services on a process, individual, team and management level. We serve our customers with a combination of psychological and industry expertise.

Our mission is to help businesses, teams and individuals reach their full potential. The cornerstones of our service concept are confidentiality, flexibility, ethics and customer-orientedness.

Our team constists of 30 occupational psychology specialists.

ESTABLISHED:
1995 in Finland
BUSINESS DIRECTOR:
Lilli Sundvik
OPERATIONS IN:
Finland

Cresco is a subsidiary of Opteam Yhtiöt Ltd.

Uramuuntaja

TUNE YOUR SKILLS TO A NEW FREQUENCY. Uramuuntaja offers vocational training programs, where you can transform your skills and become a professional within the field of industry, logistics, construction or maintenance. In these fields, there is a considerable shortage of skilled employees, and our solution to this, is vocational training.

Our training programs consist of learning on the job and formal training. This offers a quick relief to companies struggling with the professional deficit and a meaningful way to learn a new profession to the individual.

In addition, we offer outplacement services to companies whose employee needs are decreasing. Our outplacement service package is a high-quality and efficient solution that assists employees in finding new employment quickly.

We are in close cooperation with many different social and educational organizations. Typically, the Labor Administration organization takes an active role in supporting both companies and individuals in their employment and labor needs.

ESTABLISHED:
2016 in Finland
PERSONNEL:
4
SERVICES:
Vocational training, outplacement
BUSINESS SECTORS:
Industry, construction, logistics, maintenance

Momentous

BETTER MANAGEMENT, A BETTER FINLAND. We are a company specializing in Executive Search as well as management audit and leadership development. In less than five years, our distinguishable approach from the competition has brought us to be one of Finland’s largest executive search companies.

Our experience, network, progressive methods and sincere interest towards developing leadership are the foundation and platform of our service delivery. We aim at developing Finnish leadership; we see this as our responsibility to society, as thus we are creating the necessary elements in building future growth and success.

Momentous Brussels is focused on the recruitment of European lobbyists. We are a partner of Friisberg & Partners International, which enables international service delivery capability.

Our team consists of 19 dedicated leadership and management professionals.

Our team consists of 19 dedicated leadership and management professionals.

ESTABLISHED:
2011 in Finland
TURNOVER (2016):
2,0 MEUR
CEO:
Mia Aspegrén
OPERATIONS IN:
We are a partner of Friisberg & Partners International, which has 24 offices across Europe.

TECHNOLOGIES & START-UPS

We actively seek new ways to improve working life. One way to do this is to apply a service design approach to traditional processes, like recruitment, and implementing new technologies to create new ways for doing old things. Our team of technology and service design specialists is dedicated to develop solutions that reform the way we work and how we bring employment opportunities and individuals together.

In the future, we will see the recruitment process undergo a complete transformation, new and atypical ways of employment, a shift in the skillset in many industries and smarter and diverse ways of utilizing crowdsourcing.

Our team has created a wide range of practical and streamlined solutions, which are available to our customers as a part of our recruitment services. In addition, we offer several commercial solutions that are available independently.

TÙLKA. A video-based, mobile interpretation tool. www.tulka.com
JELPP. A next-generation recruitment tool powered by a matching algorithm. www.jelpp.com
REC.RIGHT. A video interpretation tool, which includes a light applicant tracking feature on demand. www.recright.com

Our team consists of 30 passionate professionals.

ESTABLISHED:
2015 in Finland
CEO:
Tuomas Mikkonen
OPERATIONS IN:
Finland

Barona Group

Precilia Tekasala | Executive Assistant | +358 45 695 5647
Markus Oksa | Chief Executive Officer
Markus Peltokorpi | Deputy CEO
Pasi Vilhunen | Finance
Jari Pitkälä | Sales
Marita Paajaste | HR
Anna Jalonen | Marketing & communications
Lauri Huhtanen | Legal
Mikael Nuotio | IT
Heikki Raulo | M&A

firstname.lastname(at)barona.fi

Customer Service | +358 20 198 3460 | info@barona.fi

Barona

Specialist Services | Lassi Määttä | +358 40 830 7646
Technologies & startups | Tuomas Mikkonen | +358 40 830 6029
Logistics Solutions | Kari Heikkilä | +358 40 550 0109
Industry & Construction | Vesa Karjalahti | + 358 40 830 7614

Customer Service
+358 20 198 3460
info at barona dot fi

firstname.lastname(at)barona.fi

Opteam

Minna Vanhala-Harmanen | CEO | +358 40 0511 786

firstname.lastname(at)opteam.fi

Luona

Customer Service | +358 20 198 3444 | asiakaspalvelu at luona dot fi

Milja Saksi | CEO | +358 40 568 8111

firstname.lastname(at)luona.fi

Forenom

Customer Service | +358 20 198 3420 | asiakaspalvelu at forenom dot fi

Johannes Kangas | CEO | +358 40 572 1421
Jussi Saarinen | COO | +358 44 210 6864

firstname.lastname(at)forenom.fi

TECHNOLOGIES & START-UPS

Tuomas Mikkonen | CEO | +358 40 830 6029

Jarkko Niemikorpi | Sales & Marketing | +358 40 544 6035

firstname.lastname(at)barona.fi

Momentous

Customer Service | +358 10 850 6900

Mia Aspegrén | Managing Partner | +358 40 531 2684
Pasi Natri | Senior Partner | +358 40 511 7796

firstname.lastname(at)momentous.fi

Saranen

Janne Lindfors | CEO | +358 50 530 3333

firstname.lastname(at)saranen.fi

Cresco

Office +358 20 741 5380

Lilli Sundvik | Business Director | +358 50 511 0822

firstname.lastname(at)cresco.fi

Media

PNG
Barona Group Logo

VECTOR
Barona Group Logo

PDF
Graphic Datasheet